since 1976
since 1976
BMW Group Malaysia hosted its highly anticipated annual Dealer Awards Night at the Grand Hyatt hotel in Kuala Lumpur, bringing together over 200 distinguished guests and prominent members from the BMW Group Malaysia’s extensive network. The awards served as a testament to their outstanding achievements and unwavering commitment to delivering the highest levels of the ultimate Sheer Driving Pleasure experience.
All 23 authorised dealerships of BMW, MINI, and BMW Motorrad nationwide were recognised for their exemplary services in delivering premium vehicles and aftersales support, as well as their commitment to serving the premium automaker’s esteemed customers, which aligns with the brand promise of the Premium Ownership Experience.
Officiating the event, Jean-Philippe Parain, Senior Vice President of Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa said, “In 2023, BMW Group Malaysia recorded outstanding achievements, most importantly retaining the Number One position in the premium automotive segment in Malaysia for the fourth consecutive year. Malaysia also emerged as the leader in the Asia-Pacific, Eastern Europe, Middle East and Africa region in terms of delivery for electric vehicles for the Group.”
Benjamin Nagel, Managing Director of BMW Group Malaysia, meanwhile, said, “Our overarching goal as a premium automaker is not just in crafting feats of automotive innovation but also to consistently elevate the luxury ownership experience for our customer. We take immense pride in knowing our dedicated network of associates have invested their expertise and efforts to ensure that our dealerships consistently deliver premium quality service. Thanks to their commitment and diligence, our dealers have continued to exceed customer expectations and instil confidence in the excellence of our aftersales support. Through their collective efforts, they have established an undeniable reputation for excellence in the local automotive industry, solidifying our position as the leading provider of premium EVs in Malaysia."
BMW Product Genius 2023.
The BMW Product Genius certification recognises specially trained professionals from various dealerships in Malaysia who have provided exclusive personalised experiences for customers since the start of their BMW Ownership Experience.
BMW Aftersales Vision Club 2023.
The BMW Aftersales Vison Club 2023 acknowledges the outstanding efforts BMW Group Malaysia’s dealership associates have made in the Aftersales category. The awards spans across category of the Technician, Open Category, Quality Customer Care Manager (QCCM), Service Advisor, Head of Parts and Head of Aftersales.
BMW Motorrad Dealer Award 2023.
The BMW Motorrad Dealer Award honoured the outstanding achievements of our associates in conveying the vision of Make Life a Ride to all our customers, across various categories, namely the BMW Motorrad Technician, BMW Motorrad Service Advisor, BMW Motorrad Aftersales Manager, BMW Motorrad Sales Advisor, BMW Motorrad Sales Manager, R 18 Most Valuable Sales Advisor and R18 Most Valuable Manager.
Top Sales Advisor for Easy Drive 2023.
The Top Sales Advisor for Easy Drive celebrates exceptional individuals in Financial Services across BMW and MINI. The BMW Easy Drive award was given to Ros Faizan Bin Mohamed Yusof of Auto Bavaria Ara Damansara and Tan Khoi Peng of Auto Bavaria Sungai Besi. On the other hand, Lee Sok Yee and Belinda Ong Gaik Choo of Auto Bavaria Ara Damansara were awarded the MINI Easy Drive award.
The Most Supportive BMW Dealership 2023.
The Most Supportive BMW Dealership category was awarded to Millennium Welt Seremban, represented by their Dealer Principal, Nicholas Lee.
MINI Issigonis Club Award 2023.
The MINI Issigonis Club Award celebrates the success of members who delivers the highest quality of service to customers within the MINI brand. It was split into three categories which includes the MINI Top Dealership, MINI Top Sales Manager, and the MINI Top Sales Advisor.
BMW Vision Club Award 2023.
The BMW Vision Club Award honours our dealers' remarkable achievements in sales, with awards in numerous categories, starting from BMW Premium Selection of Sales Advisor and Head of Sales, Silver, Gold, Platinum, and Diamond.
BMW Excellence Club Award 2023.
The BMW Excellence Club Award were categorised into the Silver, Gold, Platinum, Diamond categories. The award celebrates dealer principals who have maintained excellent service and provided highest customer satisfaction in their dealerships.
